Pop Art, Tension/Contrast/Duality, and Uplifting were key words for agency Empathy Inc.

I focused on the logic/creativity tension found in performance driven industries by capturing the moment high jumpers look most effortless; countless hours of strategic physical and mental training… culminating into a surrendered flow.

It’s sports but there’s an art to it, and we know because of their limitations: in the moment they look most in-tune, we can’t take our eyes off the rope.